Princesses On Periods - Dorival
World Building + Branded Entertainment series
Creating an interactive platform where young girls could chat with their favorite fairytale role models—breaking a stigma before it could start.
🏆 Eurobest - Gold
♥️ 146% increase in social followers
🔎 +880% organic Google Searches
Reach for Comfort - Midol
High-impact brand experience
A clever repackaging stunt and digital-first campaign that created social buzz about periods in a way that only Midol could do.
🏆 Effie Awards - 2x Gold, 1 Bronze
💵 +20% lift in sales
👀 2 million views
Coming Soon: DIME Beauty
editorial strategy + Social campaigns
Elevating a luxury DTC skincare company beyond product education
into an aspiration lifestyle brand.
Rebrand: TJ Maxx
Brand ARchitecture
The rebrand that modernized an iconic retailer by giving it an authentic voice that spoke to women.
💵 Stole $42 million in market share from competitors
♥️ +20% increase in social engagement
🤔 +56% increase in brand recall
Cut Out the Bulls*t - change the ref
high-impact brand experience
A never-been-done-before media innovation for change the ref that garnered international press attention for gun violence reform.
🏆 Cannes, The One Show - 3x Shortlist
🗣️ 2.3 billion earned media impressions
⚾ International MLB recognition
Who Do You Take It For? - Aleve
TV + Social campaign
Creating a pain-reliever campaign without showing pain—and covering the stories of hard-working folks around America who show up with tenacity and grit.