ABC NEWS:

"Parkland Shooting Victim Made into Fan Cutout at MLB Games to Raise Gun Violence Awareness"

We partnered with Change the Ref to use a unique opportunity that arose during the 2020 pandemic to raise awareness about gun violence laws—reminding law makers that our children are made of flesh and blood, not cardboard. This stunt picked up international press attention, won several awards for innovative use of media and put pressure on lawmakers to vote for change.

🏆 Cannes - Shortlist
🏆 The One Show - Shortlists x3
🏆 WARC Awards - Silver
🏆 Webby Award
🏆 Effie Awards - Silver
🏆 Effie Awards - Silver
🗣️ 2.3 billion earned media impressions