Bayer CMO:

“Aleve’s Best Performing
Campaign to Date”

There are lots of pain relievers out there—and every pain relief commercial felt the same. Busy mom, cue back pain, cue pill bottle. We wanted to do something different. So we made a joint pain relief campaign to show consumers the possibility of a world where joint pain doesn't exist. The result? One of Aleve's best campaigns to date. Powered by the line “Who Do You Take It For?” we follow the lives of hard workers around the country as they show up at their strongest. The campaign flexed across TV, social, digital and leveraged smart influencers partnerships to bring to life the grit and determination of Americans from all walks of life, conquering joint pain one day at a time.