Strategic leader and award-winning Creative + Editorial Director who specializes in world-building for authentic, elevated lifestyle brands. With 10+ years of experience at global creative agencies, in-house and with luxury DTC labels, I focus on creative storytelling for brands seeking to make genuine connections with their audiences.
From visual editorial strategy to curating high-impact brand experiences both online and in the wild, my passion is in building brands that spark conversation, foster community, and fuel growth.
This includes crafting unique brand identities and developing tones of voice, shaping editorial content, developing social-first branded entertainment and executing conceptual, trend-forward campaigns that inspire wanderlust, capture the essence of adventure and luxury, and most importantly—drive results.
My work has been been recognized by Cannes, The One Show, EuroBest, the Effie’s, Webbys, WARC Awards, AdWeek, AdAge, ABC News, ESPN, The Los Angeles Times, LBB Online, and Shots.com
Escaping the comfort zone to find my edge.
After a decade at top global creative agencies working on high-profile campaigns for clients like JetBlue, Angel’s Envy and TJ Maxx, I realized something was missing. While I thrived in leading creative briefs designed for award-winning, viral creative, I felt most fulfilled when I was building something meaningful from the ground up.
It was time to blow sh*t up—and dive head first into the unknown. I left my agency gig at the height of my career to embark on an eight-month road trip—doing the vagabond thing and adventuring across the country. It became the most life-affirming decision I’d ever made.
Along the way, my personal values came into focus with undeniable clarity—authenticity, community, creativity and connection. During my travels, I spent some time in the hospitality industry, which deepened my understanding of the blend between luxury getaways, outdoor aesthetics, travel philosophy and the wanderlust lifestyle. This became my creative sweet spot.
I help lifestyle brands across a smattering of categories create immersive brand experiences that foster genuine, one-on-one connections—inviting audiences to step into a world that feels both aspirational and personal.
With a strategic mindset and a creative focus, I excel in leadership roles where I can apply big-picture thinking, shape high-level concepts across multiple platforms, mentor creative teams, and deliver culturally relevant ideas that drive meaningful growth.